ADVERTISING
ON THE SPECIALISTWEB NETWORK
With more than 2 million page views
per month, the SpecialistWeb Network is a major advertising resource for the online community! Advertisers can choose from any of our
15 sites to target a wide range of
marketing channels and place their ads in a high-quality network of
information, news and infrastructure sites.
The SpecialistWeb Network allows you to
target the Internet audience you're looking for - Industry professionals,
Web Developers, Site Owners, Managers and Small Business. The
Network's unique content assures that your ad dollars are
well spent. With 15 diverse, award-winning web sites, advertisers can be sure that they can target their marketing message to
their desired audience.
More than 2.2 million unique users
generate over 2 million page views monthly. Total "views",
which include Web site page views, e-mail newsletter views and e-mail
discussion list views, are now well over 170 million per month.
Let us create a highly successful
marketing program tailored to your requirements. Please view our Rate
Card or contact our Advertising Division
for further details
Advertising Options
There are many ways to advertise on the SpecialistWeb
Network. Your campaign can target one of our sites (Run of Site) or
the full network (Run of Network).
Advertising options include
Enhanced Listings, Featured Sites, Buttons, Banners, Keyword Buys and Special Promotions.
Some of these options are only available on specific sites in the Network.
1.
FREE DIRECTORY LISTINGS
(MoneyWeb/SearchingWeb/eClassifiedsWeb
Only)
2. BUY
ADDITIONAL DIRECTORY CATEGORIES
(MoneyWeb
Only)
Each site listed in a SpecialistWeb Directory receives free entries in up to two
categories, however advertisers can buy additional categories provided
their site is relevant to those categories.
3. BUY ENHANCED
DIRECTORY LISTINGS
(MoneyWeb
Only)
Enhanced Listings are the most cost-effective way to advertise on
SpecialistWeb. You can customise your listing in our database, making it stand
out and therefore more likely to be clicked. Here
are some of the options:
4. BUY A "WHAT'S COOL" LISTING
(MoneyWeb/SearchingWeb
Only)
You can buy an additional listing in our "What's Cool"
section (subject to editorial approval).
5.
FEATURED SITES
(Any Site)
| FEATURED SITE |
|
Your
Site Title
Have your site's name, address
(URL), logo (optional) and description featured prominently at the top of its
Category in any of our Search Engines.
Featured Sites are also available on the Home Page of any of our Network Sites
and in all of our Special Areas.
|
6.
ADVERTISING BUTTONS
(Any Site)
Advertising buttons can be placed in the
Network Bar on the right side of any page in our site.
7. BANNER ADVERTISING
(Any Site)
Banner advertising rates are based on cost per thousand page views (CPM) and vary based on section, targeted
placement and quantity of page views per month.
Types of Banners
-
Normal Banners
This is called "Run of Site"
and is charged a standard fee based on CPM.
-
Category Specific Banners
This is called "Run of Category"
and is charged a "premium" Fee based on CPM.
-
Fixed Category Banners
Banners are placed on specific, highly targeted individual pages of our site.
-
Banners Linked to Keywords
Banners or buttons are placed on the result pages for specific keyword searches by
visitors to our site.
-
Special Area Banners (What's New,
What's Cool, Top10)
These are our busiest sections. Charged a "premium" Fee based on
CPM.
-
Home Page Banners
Our Network and Site Home pages are some of our busiest pages. Charged a "premium" Fee based
on CPM.
8. KEYWORD SEARCH RESULTS
(MoneyWeb
Only)
Advertisers can buy one or more keywords in our search engine which ensures their listing
is given prominence when a keyword matches the first word used in a search by our
visitors.
9. SPECIAL PROMOTIONS
(Any Site)
We can provide a special "promotional site", customised to your requirements,
that is highlighted on the site Home Page over a fixed period.
10. TRACKING YOUR RESULTS
SpecialistWeb runs detailed tracking software to monitor all client advertising
on a continuous basis. Each of our advertisers has 24 hour access to their
own reporting account enabling them to monitor results closely and
finetune their campaign if necessary.
11. CUSTOM SOLUTIONS
We can also help you build custom campaigns that mix these and other elements to allow
greater exposure. Please contact our Advertising
Division to discuss the possibilities.
12. VIEW
OUR RATE CARD
You can view our current Rate Card here.
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